Brisbane has not only very quickly shrugged off its former reputation as a bit of a country town, but has quickly become recognised by those of us in the know, as a stunning world class city, full of very cool, top quality restaurants and hotels.

Some even say Brisbane is also quickly becoming the cool capital of Australia and even more, the cool hotel capital of Australia, surpassing its southern competition!

So, continuing my review of the cool hotels of Brisbane, I decided to stay at the brand spanking new Hotel X, described as Brisbane’s newest 5* destination hotel, built by Queensland-based developers Pointcorp and recently opened and operated by InterContinental Hotels Group aka IHG, with Hotel X located on Brunswick Street, right in the centre of Brisbane’s burgeoning entertainment, nightlife and restaurant precincts including buzzing nightlife central, Fortitude Valley, and very close to Howard Smith Wharves and only a stroll to the CBD.

The first question I asked was “why is this hotel called Hotel X” and while nobody could really tell me, I suppose…why not call it Hotel X, as this stunning new build has been described as evolving to take in everything we seek in what might be called the X-factor.  What I did find out though was that Brisbane’s Hotel X is the first in a number of Hotel X’s to be built, located around the world with Brisbane being a first…once again!

In any case, back to my visit!

While I am confident that Hotel X will appeal to all, in my discussions with the lovely and very helpful Primrose from their marketing team she told me that one of their target markets are millennials either on business or leisure and that makes sense as it is very much evidenced by Hotel X’s very contemporary exterior architecture and design and also all the interior decor of the hotel, which I loved.  Having said that, as I said, i think that this excellent hotel will appeal to all!

Without doubt the distinctive and rather dramatic white geometric façade exterior [pictured], which can even be seen from the CBD and unmissable at night with a first-of-its-kind custom facade lighting system is impressive, setting the tone for the interior, starting with the lobby [pictured] with Hotel X’s distinctive interior design features and premium facilities described as celebrating the iconic Brisbane neighbourhood through ultra-cool art, avant garde lighting and also exceptional views of the cityscape for many of the rooms and from the roof and pool.

Also, without doubt, Hotel X provides guests with a comprehensive range of facilities, with my arrival and check in very efficient, professional and friendly indeed with my being speedily whisked to my fourth floor premium king double corner room, one of the 146 rooms and suites in Hotel X.

The design, décor, art and colourways in the rooms as you enter, are impressive and what one might call striking and to get an idea check out the images and videos below and of course, that will especially work for guests and millennials at work and play.

The colours and colourway pallets are highly contemporary including strong purple and custom furnishings, with some very interesting and stunning artwork even in the rooms, by Justin Nicholas, [pictured] with also a Nespresso coffee maker, a minibar, a tablet for all the hotel information, and oh amenities designed by high fashion icon Karl Lagerfeld, Lagerfeld’s first international hotel collaboration to date and even a book from Lagerfeld which sadly I did not have time to read.

Hotel X offers an impressive and wide range of rooms and suites, including starting with 1 and 2 king bed standard rooms; 1 king bed view rooms overlooking Fortitude Valley; 1 king bed standard balcony rooms with their own outdoor space; 1 king bed de luxe rooms with mattresses described as what dreams are made of, a mini bar credit and a set of GHDs; 1 king bed premium rooms where I stayed, with floor to ceiling windows with great views and a coroner location, so limited, 1 king bed premium terrace rooms in prime corner locations and lavishly appointed; 1 king bed junior suites, complete with kitchenette, full fridge and balcony; the 1 king bed and one bedroom suite of 60sq m; and finally interconnecting family rooms.  So, plenty to choose from with also excellent, modern and stylish bathrooms with Lagerfeld toiletries.  So, no question about the rooms and suites and remember this is a new build so no refurbishment requirements or tired rooms here, but fresh, modern, stylish and very well equipped rooms and suites.

Hotel X also offers the famous and traditional Brisbane icon Bisou Bisou French Brasserie on the ground floor, offering a taste of France including a smashing bouillabaisse, but I loved Iris, Hotel X’s absolutely stunning rooftop bar and restaurant with great city views incredible, excellent quality taps and main course dishes and also really excellent service and a very good sommelier Jonno!  Iris is definitely worth a visit when you stay at Hotel X, with both restaurants operated for Hotel X by Brisbane’s award winning Ghanem Group.

So, for business or pleasure, maybe a business or leisure visit to Brisbane for a night, week or weekend, the very cool Hotel X is a really great place to stay, with great facilities, including the stunning rooftop pool with amazing views, oh and I nearly forgot [!] a state of the art gym to justify some of their amazing food and cocktails at Iris, again with stunning views or Bisou Bisou, where also breakfast is served…and also being close to massive number so places to go, eat, drink and more…the location makes Hotel X a great choice!

For more information on Hotel X CLICK HERE and also click on the video clips below and more images below of this exciting new Brisbane hotel!


An on-location hotel review and report of Hotel X Brisbane, by John Alwyn-Jones, Special Correspondent Travel and Tourism, Presenter and Producer Global Travel Media TV and a Member of the International Food, Wine & Travel Writers Association