The launch taking place on Thursday 20 May, QT Sydney’s Parlour Cucina has welcomed Campari as Australia’s home of Red Passion. Campari’s Red Passion campaign is a celebration of creativity and the energy that drives it, prevalent through art, music and classic cocktails with a twist.
Every Thursday from 20 May, until Thursday 10 June, Parlour Cucina and Campari will be saying “Salut!” to Red Passion. Parlour Cucina will become an Italian heaven surrounded by vintage and contemporary art, the slick sounds of Sam Weiss’ saxophone and DJ set, all in flow with QT Sydney’s famed Negroni Fountain.
Lay low but loud, as this most-loved crimson drop is back to be served by our expert bartenders from a 19th century style vessel on trend with its Gothic surrounds, and features QT’s usual suspects of Bulldog Gin, Cinzano 1757 Rosso Vermouth and Campari joined by a hint of Braulio Amaro and garnished with orange wheels.
“I am thrilled to launch this new chapter of Campari in collaboration with QT Sydney, in Parlour Cucina. It’s important that our home of Red Passion here in Australia is with a partner who is in tune with the creative zeitgeist and holds the same passion,” says Paolo Marinoni, Marketing Director of Campari Australia.
The new Red Passion campaign is the latest in a long-standing series of unique, creative collaborations as Campari partners with ground-breaking artists, spanning creative expression across a variety of fields, from dance, to bartending to music and filmmaking.
For more information on QT Sydney’s Parlour Cucina and Campari collaboration visit qthotels.com.
