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Today, on Earth Day, the Globus family of brands is unveiling the Lighthouse Project: An illuminating initiative created to help travellers come together to reduce our footprint and give generously for the globe’s greater good. The Lighthouse Project’s mission is to nurture a culture of care and sustainability that extends to guests and operations partners by investing in and raising awareness of projects, causes and experiences that support a better tomorrow.

“For nearly a century, the Globus family of brands has cast a light on the world’s most fascinating places and people,” said Gai Tyrrell, managing director of Globus family of brands. “Along the way, we’ve helped travellers uncover ancient traditions while meeting the locals dedicated to preserving them; to walk historic hallways while giving back to the societies that safeguard them and to put down guidebooks and pick up a greater understanding of the world and its people. We’ve done this while also investing in the planet, preserving sacred places and helping humankind. Now, with the Lighthouse Project, we’re shining a light on our work and inviting guests to get involved.”

The Globus family of brands Lighthouse Project is focused on three, give-back categories:

  1. Planet: The Globus family of brands makes every effort to conserve and preserve in each destination visited. To protect waterways and wildlife and shine a light on organisations that do the same.
  2. People: The Globus family of brands is dedicated to protecting, respecting and supporting the extraordinary communities of the world as well as improving the individual lives within them. The measure of success?  – The megawatt smiles we see along the way.
  3. Places: The parks, palaces, museums and monuments we enjoy today are the result of previous generations passionately committed to preservation. By way of the Lighthouse Project, the Globus family of brands aims to pay it forward so that future generations can enjoy the same glorious places to relax, renew and reflect.

Currently, the company is spotlighting nearly 50 causes focused on the ‘Planet,’ ‘People’ and ‘Places,’ with plans to add more. To encourage education, awareness and support, the Lighthouse Project will place a spotlight on one organisation per month, providing guests with give-back opportunities. In honour of Earth Day, the first organisation to enjoy the limelight is The Ocean Cleanup. 

“Every year, millions of tons of plastic bottles and other disposable products enter our beautiful oceans, mostly by way of rivers, impacting our ecosystems, our communities, and our health,” said Tyrrell. “Globus family of brands is proud to partner with The Ocean Cleanup, a global non-profit spearheading the largest plastic clean up in history to rid our oceans and rivers of harmful pollution.”

Through May, Globus, Cosmos, Monograms and Avalon Waterways will encourage guests to support The Ocean Cleanup through a monetary donation or by purchasing sunglasses made from recycled plastics culled from the Great Pacific Garbage Patch.

For more information about the Globus family of brands’ Lighthouse Project, visit Globus, Cosmos, Monograms or Avalon Waterways.