Global escorted tour company, Globus family of brands (GFOB) – consisting of river cruising operator Avalon Waterways, coach touring companies Globus and Cosmos and independent touring brand Monograms, is venturing into a new market with the appointment of Joyce Weir as the National Business Development Manager – MICE. Effective immediately, Joyce will oversee and drive the growth of GFOB’s MICE business within the Australian market, utilising GFOB’s vast product offering and logistical expertise in Australia and overseas.
Joyce has more than 20 years’ experience in the tourism industry and has been responsible for developing the groups and incentives market for leading companies including Qantas and Hawaiian Airlines. Starting her career in public relations, Joyce is a well-known face within the industry with extensive experience across account management, business development, revenue analysis, customer service and training.
“We are delighted to welcome Joyce to the Globus family of brands, to lead our MICE efforts in Australia,” said Gai Tyrrell, managing director Australasia of Globus family of brands. “Joyce’s experience and expertise in this market will be integral over the next year as we build our MICE offerings within the industry and work with our clients to build exclusive, tailored programmes across our portfolio.”
The Globus family of brands’ products span across Europe, North & South America, Asia, Africa and now Australia and New Zealand.
“I’m thrilled to be working with such a reputable company with a diverse range of travel experiences suited to groups and business events and am excited to showcase all that Globus family of brands has to offer for the meetings and incentives market,” said Joyce.
Globus family of brands’ offerings for the MICE market include everything from luxury European river cruises along the Rhine and gala nights in Austrian castles, to chartered sailings through the Galapagos Islands and exclusively designed programmes of the Kimberley region in Australia. The wide variety of experiences offer something for all group sizes and interests.
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