Emerald Waterways and Emerald Yacht Cruises brands, both part of Scenic Group, which also includes Scenic Luxury Cruises & Tours, Mayflower Cruises & Tours and Evergreen Tours, have been merged into a single global brand, Emerald Cruises, with travel partners, clients and guests now receiving all the information they need by visiting the new website www.emeraldcruises.com.au to select their river or yacht cruise, compare vessels, check availability and book their cruise online.
David Winterton, Global Director of Brand & Marketing, Emerald Cruises said, “We are excited to announce the move to our new single brand, Emerald Cruises, at the same time as launching new websites around the world”, adding, “We believe moving to a single brand will support our long term growth ambitions as a leading, small ship cruise company,” and “In recent weeks, our portfolio of river and yacht cruises has seen a surge in popularity, and we can’t wait to return to the water with both our new and loyal guests, as soon as it is safe to do so.”
Anthony Laver, Scenic Group General Manager, Sales & Marketing Australasia said, “Since launching in 2014, the deluxe Emerald Waterways river cruise brand and the introduction of our new 5-star luxury yacht, Emerald Azzurra , which sails in early 2022, has captured the imagination of the travel trade, clients and our valued guests. With the new Emerald Cruises brand and website, inspiration and information can now be found in one convenient location”.
Emerald Cruises says it offers a collection of exceptional value river and yacht cruises on three continents, with Emerald Azzurra, the line’s first ocean going vessel 100-guest, 5-star luxury superyacht that will sail the Mediterranean, Adriatic, Black and Red Seas.
On the rivers of Europe, Emerald Cruises has a fleet of seven deluxe Star-Ships – with the eighth vessel, Emerald Luna, set to launch later this year.
On the Mekong River, the ninth boutique Star-Ship, Emerald Harmony, first set sail in late 2019 with a capacity of just 84 guests.
Emerald Cruises says the brand offers outstanding service and an inclusive pricing plan that was awarded the Best River Cruise Line for Value by the Cruise Critic Editors’ Picks Awards, for five consecutive years.
All river and ocean cruise fares include transfers to and from the vessel on day of arrival and departure, all onboard meals, complimentary wine, beer and soft drinks with lunch and dinner, shore excursions, daily restocked water in cabins, WiFi, and all gratuities and port charges.
Angus Crichton, Director of Sales, Marketing & Product for Emerald Cruises said, “Demand for 2022 yacht and river cruises is very high, as savvy cruisers know there is limited capacity within the small-ship cruising category. Emerald Cruises Super Earlybird savings, deposit protection plan and flexible booking policy are all included for peace of mind, so now is the time to book.”
A report by John Alwyn-Jones
.jpg){kind=tracking}