Destination NSW has launched a brand-new television commercial for Sydney, urging Sydneysiders to get out and support local businesses, as part of its $2.5 million Sydney Love It Like You Mean It multi-channel marketing campaign.
The campaign, which was created entirely in-house by Destination NSW, was designed as a bold rally cry to Sydneysiders to play their role in driving the recovery of Sydney businesses impacted by COVID by dining out, visiting an attraction, museum or gallery, going shopping or enjoying a ‘playcation’.
Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said the NSW Government was committed to restoring vibrancy to Greater Sydney and helping businesses impacted by COVID-19 quickly get back on track.
“The more Sydneysiders who book a multi-day staycation in the city, or get out and enjoy a meal, a performance, indulge in retail therapy or visit the many attractions, the faster business confidence will be restored, as those tills start ringing again,” Mr Ayres said.
Destination NSW Chief Executive Officer, Steve Cox said that Sydney businesses still need locals to assist in their recovery given the ongoing impact of travel restrictions.
“There are so many reasons to love Sydney and to do so in a COVID-safe way. There’s never been a better time to rediscover places you haven’t been to for some time or discover something or somewhere new and help keep businesses open and people in jobs,” Mr Cox said.
“The amazing waterfront views, award-winning bars and restaurants, and iconic attractions that make the city a must-visit global destination are still here and ready for Sydneysiders to enjoy. Let’s get out there, support our local businesses and show our city some love.”
The new television commercial, which will launch on 14 February during the broadcast of the Australian Open and The Project, is an extension of the Sydney Love It Like You Mean It campaign that launched late last year.
In a first for this Sydney campaign, the second wave of marketing activity will also include content released in Cantonese, Mandarin and Arabic to appeal to a wider audience through these community languages.
The first burst of the campaign directly generated more than 42,000 leads to Sydney business websites.
The full campaign schedule includes radio, billboards, digital and social advertising and features a diverse mix of experiences and attractions right across Greater Sydney.
ydney Love It Like You Mean It complements the NSW Government’s $15 million investment in CBD revitalisation projects, matched by $5 million from City of Sydney, to boost the CBD economy, support businesses and create jobs across the summer period.
Sydney Love it Like You Mean It aligns with the state-wide tourism recovery campaign, Love NSW, which was created to reboot the visitor economy following bushfires and COVID-19.
View the new 15 sec and 30 sec television commercial and visit Sydney.com/love-sydney for travel inspiration and the Sydney Playcay itineraries.
.jpg){kind=tracking}
