Destination marketing organisation, Fukuoka Prefecture Tourist Association has appointed GTI to drive its sales, marketing and PR activities in Australia, effective immediately.
Located in the northern part of Japan’s southern island of Kyushu, Fukuoka is well known for its hot springs, picturesque scenery, fascinating history and delicious cuisine. Fukuoka is heralded as the birthplace of Tonkotsu style ramen.
GTI will provide consumer marketing, public relations and trade engagement services to help drive awareness of the city of Fukuoka and the surrounding prefecture within the Australian market.
As Japan continues to grow in popularity amongst Australian travellers, and with a potential Australia-Japan travel bubble on the horizon, there is a great opportunity to raise awareness of Fukuoka as a vibrant destination with so many attractions and experiences that Aussies are seeking.
“Pre-COVID, Japan was the fastest growing outbound destination for Australian travellers,* and a significant portion of travellers to Japan are repeat visitors looking for destinations outside of the gateway cities,” said GTI managing director Sarah Anderson.
“When borders reopen, we know people will want to travel to places in Japan they have not been before and Fukuoka’s promotional activity in Australia will showcase the wide variety of experiences available in the city and wider prefecture.
“There’s so much to do in Fukuoka and the scenery is breath-taking, offering incredible outdoor adventure, as well as beaches, fresh seafood, hot springs and the buzzing city centre of Fukuoka is also home to the iconic street stalls known as yatai.”
GTI will promote Fukuoka in Australia by rolling out a trade and consumer centric, highly targeted marketing strategy that will aim to educate travellers about the local experiences on offer and drive visitation when international borders reopen.
For more information on Fukuoka visit: www.crossroadfukuoka.jp/en. For more information on GTI visit: www.gtitourism.com.au.
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