APT Travel Group brands, APT and Travelmarvel, are commencing an exciting new advertising campaign, specifically tailored to meet the needs and sensitivities of the current era by showcasing travel as a reality with a strong representation of the travel industry.
The campaign ‘Travel Is Calling’ is a celebration of our love of travel and an important acknowledgement that both the business and the wider industry knows that travel is an integral and enriching part of all our lives. And that while we might not be able to travel how we would like right now, it is no less important, in fact is arguably more important than ever before.
Commenting on the campaign GM Marketing and Digital at the APT Travel Group, Vanesa Russack said, “We are starting to see the green shoots and we know people are keen to travel. We have also seen that through our recent successful tour in Queensland and an uptick in customer sentiment with research and consumer insights indicating that people are eager to lock in their travel plans to have something tangible to look forward to.
“We are delighted to launch this campaign and to share the message that travel is close and let our travel partners and guests know that we are ready and willing to facilitate that future travel right now.”
The campaign is focused on the reality of future travel, and will be launched on domestic, trans-Tasman and International journeys. With beautiful imagery and emotive messaging, APT knows that this campaign will support its valued travel partners by encouraging travelers who are ready to book to get in contact with their agent and make it happen. Campaign assets are available for agents to use on ATG Connect www.atgconnect.com.au.
“Now more than ever, we need to consider our marketing activity. While the campaign’s message is simple – Travel Is Calling – it is also a bold statement to advertise in these times, but one we are confidant to make. And we are fortunate to be in a position to do so. The APT Travel Group has a solid successful history, an excellent reputation, financial stability and very loyal trade partners and travelers who continue to support us.” Russack concluded.
While well known for their travel options overseas, both APT and Travelmarvel have extensive touring option in Australia and New Zealand. There is a lot to choose from across both countries including traditional coach tours, 4WD adventure touring, walking holidays, short breaks, small ship cruising and more. Touring Australia is where the company started and it is testament to the offerings been continually recognised by our industry partners by being the most awarded tour operator in Australia, including receiving accolades as Best Domestic Tour Operator for seven of the past eight years at the National Travel Industry Awards.
To find out more, explore the assets for the campaign available to agents on ATG Connect or speak to your awesome ATG BDM, call APT on 1300 278 278, or visit www.aptouring.com.au
