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PROS, a provider of AI-powered solutions that optimise selling in the digital economy, today announced All Nippon Airways (ANA) has selected and implemented SaaSbased PROS Revenue Management Essentials (RM Essentials) to better forecast passenger demand and deliver revenue-optimal offers as a next step in its comprehensive digital transformation strategy. With PROS, ANA will utilise this next-generation AI-driven system
designed to drive revenue uplift within a scalable solution as it restores its expansive domestic
and international networks.

ANA is the largest commercial airline in Japan and a Skytrax 5-Star airline for eight consecutive
years. Headquartered in Tokyo, ANA has comprehensive flight networks that include 118
domestic and 82 international routes across Asia, Australia, Europe, and North America (as of
December 2019).

“As our networks come back online, RM Essentials will help us to better anticipate changes in
passenger demand, adjust pricing, and ultimately maximise revenue,” said Shoichiro Horii, ANA
Vice President of Revenue Management. “Migrating to a cloud-based solution and leveraging
industry-leading AI-driven guidance from PROS will empower our teams to deliver stronger
business results while enabling ANA to remain highly competitive and best positioned to support
our long-term growth strategy.”

“Despite the extreme disruption in the airline industry caused by COVID-19, ANA has forged
ahead with next steps in its digital transformation,” said Benson Yuen, PROS President, Travel.
“Establishing a solid revenue management strategy is critical for recovery, and RM Essentials
will meet the business needs of ANA today while simultaneously providing the flexibility and
foundation it needs for future growth.”

RM Essentials is an edition of PROS Revenue Management and is an AI-powered SaaS
solution, allowing for a low barrier to adoption and ultimate flexibility for carriers looking to
establish a foundational capability in demand forecasting. It features AI-based forecasting and
optimisation capabilities to deliver the optimal offer price, every time. As a SaaS-based solution,
RM Essentials is scalable and allows airlines to transition smoothly from one PROS edition to
the next as its business grows.

“In this current climate, airlines are in a position where demand fluctuations need to be
accurately captured within an AI-powered revenue management solution,” continued Yuen. “The
agility of AI is what will allow airlines to be confident in their forecasts during this turbulent
period, while best positioning them for recovery.”