Last night, the southern pylon of the Sydney Harbour Bridge was illuminated with #LoveNSW imagery, as a timely reminder that the recovery of NSW’s tourism industry from the effects of drought and bushfires is in everyone’s hands.
The projection builds on the momentum of Destination NSW’s new campaign, “Now’s The Time To Love NSW”, a reminder to stay ‘local’, buy ‘local’ and post photos and videos of our favourite places with the hashtag #LoveNSW.
Some of NSW’s popular holiday spots across the state featured on the pylon include:
- Blue Mountains
- Emerald Beach
- Hunter Valley
- Port Stephens
- Sydney
The pylon lighting coincided with Destination NSW’s billboard going live in New York’s Time Square earlier this week.
Everyone can help raise awareness and get involved with the #LoveNSW movement:
- Book a trip to NSW.
- Make a heart shape with your hands or get creative with a heart shape in other ways, and take a photo in NSW.
- Share the photo on social media with the hashtag #LoveNSW.
- Support other initiatives by adding #RecoveryWeekend #HolidayHereThisYear #BuyRegional #Spendwiththem #Emptyesky #Buyfromthebush #Stayinthebush
.jpg){kind=tracking}