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Iconic Hotels today announced that a new 52-room, four-star hotel is on track to open in March this year in the South Coast of New South Wales.

The first coastal offering for Iconic Hotels, Abode Malua Bay will be the seventh property within the Abode Hotels portfolio, and ninth hotel overall for the independent hotel and hospitality provider.

The hotel opening comes at a critical time for the South Coast community, as businesses and families affected by the recent catastrophic bushfires rebuild their towns and livelihoods.

During the bushfires, many residents of Malua Bay took shelter at the hotel site, when the fire was at its worst.

Iconic Hotels general manager Rien Donkin said that Abode Hotels is committed to contributing to the regrowth and regeneration of greater South Coast region and is excited to provide an accommodation offering which will give further reason for visitors to return to the area.

A milestone opening for the Abode Hotels brand, Abode Malua Bay extends the portfolio’s existing accommodation footprint outside of the Canberra region, and further expands and strengthens the unique independent hotel offering delivered by Iconic Hotels.

“Abode Malua Bay offers all the inclusions our guests are familiar with, in a premium beachfront location,” Mr Donkin said.

“Just metres from Malua Bay Beach, the hotel offers unrivalled ocean views, and will cater predominantly for leisure guests.

“Offering a complete guest experience, Abode Malua Bay is bike, surfboard and pet friendly, with all rooms featuring kitchenettes and washer/dryer facilities.

“The addition of Abode Malua Bay to the hotel portfolio is highly anticipated by our existing guests seeking a seaside stay and further diversifies our offering for new domestic and international visitors,” said Mr Donkin.