After a challenging start to the year, with the double impacts of the bushfires and the coronavirus on travel, Tourism Australia’s dedicated business events unit, Business Events Australia, is stepping up its presence at AIME 2020.
Tourism Australia Managing Director, Phillipa Harrison said at this critical time it was vital to provide much-needed support to Australia’s business events industry.
“With the effects of the bushfires on our sector and the ongoing impact of the coronavirus on travel globally, it’s more important than ever for us to take every opportunity to proactively engage both with Australian industry and international buyers and stakeholders,” Ms Harrison said.
“While it remains to be seen what the full impact of the current challenges affecting our sector will be, the timing of AIME provides an ideal opportunity to engage with industry to ensure Australia is front of mind for international business event decision-makers.”
The recently launched Event Here This Year campaign, as part of the Australian Government’s Bushfire Recovery Fund, encouraging domestic decision-makers to choose Australia for their events, conferences, incentives and exhibitions rather than going abroad, will also be visible on AIME’s show floor.
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