Ollie, a Singapore-based essential oils brand, has announced its launch in the Singapore market. The latest brand of essential oils and oil-based natural products is a 100 percent woman-owned business, committed to sourcing raw materials sustainably and directly from source.
The essential oils market is expected to grow exponentially over the next few years. According to a new study by Fortune Business Insights, titled “Essential Oils Market: Global Market Analysis, Insights And Forecast, 2015-2026”, the global market for essential oils was worth US$ 7.03 Bn in 2018 and is estimated to reach US$ 14.6 Bn by 2026. The report predicts that essential oils is expected to play a critical role in the food and beverages, pharmaceuticals and cosmetics industries.
With 100 years of legacy in wholesale essential oils , Ollie is the company’s new established retail brand. The brand intends to break away from the ordinary and unimaginative space that essential oils inhabit today, and attempts to bring in an inspiring, refreshing, fun and aesthetically pleasing vibe to the Singapore market. With increasing adoption in the F&B sector, with a green supply chain, and in line with the company’s farm-to-customer business philosophy, the company currently has a wide range of essential oil flavours including Ceylon Cinnamon Bark, Australian Tea Tree, Nilgiri Eucalyptus, Himalayan Cedarwood, Kochi Lemongrass, Himalayan Lavender, Mysore Sandalwood, apart from Lemon, Lemon Eucalyptus, and Peppermint oils. All products are currently available in 10ml and 30ml packaging except for the Mysore Sandalwood Oil which comes in 5ml and 10ml packaging.
These essential oils not only help enhance the flavour of food and drinks, heighten one’s aromatherapeutic needs but also will be a healthy companion for one’s home-based needs from making chemical-free insecticides, all-purpose sprays, cleaning wipes, hand sanitisers, hand soaps etc. Concentration levels of natural essential oils to ensure that they are at least 50 times more therapeutically potent than herbs and has a longer shelf life.
Rithika Gupta, Founder, Ollie said, “Ollie is our way of helping consumers find the best quality oils directly from source. With Singaporeans increasingly adopting environment-friendly ways of life, there is a visible shift towards healthier and organic alternatives. We source our oils directly from farmers and green, eco-conscious distillers having oversight of our oils at every critical step of production, such as cedarwood from the Himalayas, tea tree oil from Australia, lemongrass from Kerala.”
“Our vision is to help consumers make consistent, positive lifestyle choices for their overall well- being. For us, Ollie isn’t just good for your eyes, nose, skin and body, but also for your soul. As part of our pilot go-to-market phase, we have participated in several key weekend markets in Singapore and the response has been overwhelming. Our products are now available online directly on our website and on Lazada”, she added.
Visit us at:
Website: www.itsollie.com
Instagram: ollie_oils
Facebook: itsollie.oils
Lazada: https://www.lazada.sg/shop/
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