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Toowoomba hotelier John Potter says major infrastructure improvements and a quality events program were breathing new life into the Garden City.

The owner of Potter’s Boutique Hotel on Margaret Street said the success of 70th annual Carnival of Flowers had highlighted Toowoomba’s excellent visitor appeal.

“The iconic Carnival of Flowers injects millions of dollars into the local economy each year, resulting in the full-house sign going up around town, and generating excellent national and international exposure for the region,’’ Mr Potter said.

“It is the jewel in the crown of what is becoming an increasingly attractive year-round events calendar, bringing more and more people to the Darling Downs for weekend stays.”

Mr Potter said the new airport and highway upgrades had also added to Toowoomba’s appeal.

“Our business has always been strong with corporate bookings during the week, but we are now seeing a spike in the weekend leisure market on the back of good events, great local food and wine and ease of travel.

“There is a sense of growing sophistication in Toowoomba as a getaway destination, with its proximity to Brisbane bringing a strong influx of couples and families.

“Our Margaret Street hotel is presently running at about 80% occupancy, and on the rise as the leisure market continues to improve,’’ he said.