Shraddha is an Indian origin global fashion influencer based in London/Amsterdam, inspiring the contemporary women to dress and look better while promoting sustainable living through her channels including Instagram(@shrads).
A former Software Engineer, Shraddha started her blog in 2015 and since has been featured by the top fashion magazines and landed collaborations with the major international brands like Bulgari, Balmain, and Estée Lauder to name a few. Shraddha is the global survey ambassador for UN’s Sustainable Development Goal 9 (Industry, Innovation & Infrastructure) and a notable member of Plastic Pollution Coalition, has worked with organizations such as UNICEF, vouches for diversity and inclusivity, and still continues to inspire girls to code.
In 4 years, she has built a large luxury centric yet mindful audience of 500K+ on social media, with a great connection and engagement. Her blog shrads.com is visited by global audiences.
Shraddha was recently invited by Bentley Motors to celebrate their 100 years at their Crewe Headquarters and preview Bentley EXP 100 GT, brand’s first electric luxury car that’s due to release in the year 2035. Shraddha will also be attending the European Fashion Weeks this September in London, Milan, and Paris.
Shraddha is also working on other sustainability projects at the moment. She says, “Working in the fashion industry opened my eyes to a lot of issues. It’s been a gradual process of questioning the things around me, and now I could only propose to Purchase with Purpose and Make it Last”. Shraddha hopes to leave an impact on her audience to start with and inspire them to lead a more sustainable lifestyle through her stories and posts.
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