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Helloworld Travel Limited is pleased to announce the appointment of Catherine Allison to the newly created role of General Manager Cruise – Product & Commercial, based in Sydney.

Catherine will be responsible for overseeing the commercial and product requirements of both Wholesale Cruise division (Seven Oceans Cruising) and the preferred retail relationships with all cruise lines.

The creation and appointment of this role is in line with Helloworld Travel strategy, and will provide a channel agnostic option for networks when it comes to Preferred Suppliers.

Catherine has extensive knowledge of the travel industry and the cruise sector, having worked with Helloworld Travel Limited for the past 10 years, most recently as Head of Land, Touring & Cruise Contracting, and more than 18 years of experience across her career in travel.

Cinzia Burnes, Executive Director and Head of Wholesale & Inbound welcomed Catherine to the role.

“It’s wonderful to see Catherine appointed to General Manager Cruise – Product & Commercial, bringing her vast experience and knowledge of the industry into this new and pivotal role for both Wholesale and Retail. Catherine’s knowledge of our business and the cruise industry is a great asset, and will help us as a business to achieve and succeed on our strategy, building on the already significant impact of cruising within the organisation.” said Mrs Burnes.

Catherine confirmed her excitement in taking on the new role, “After many years of association with the cruise industry, I’m thrilled to be moving into this new group wide cruise role. It’s a clear demonstration of the focus that our business is placing on the cruise category across Retail and Wholesale, and I can’t wait to get started.” said Catherine.

Catherine will be attending Cruise360 on Friday 30 August in Sydney, where Seven Oceans Cruising is the Diamond Sponsor.