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Ascenda, a global provider of premium rewards solutions, Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs, and Japan Airlines announce the launch of JAL Mileage Bank World Marketplace (“JMB World Marketplace”). With this partnership, Japan Airlines is expanding and strengthening their loyalty program offering in order to increase customer acquisition and provide a superior program experience to their JAL Mileage Bank members in Japan and around the world.

JMB World Marketplace is a seamless online experience designed from the ground up to enable members to easily redeem and collect JAL miles when shopping, booking hotels and renting cars around the world. JMB World Marketplace is powered by Ascenda, with the Hotels and Car Rentals being provided by Ascenda’s TravelEdge platform, the world’s largest inventory of aggregated travel content with 100% instant-bookable offerings, and the Shop with Miles and Shop & Earn Miles being offered by Loylogic’s Reward Store and features rich local & international products.

“We are proud of our longstanding relationship with Japan Airlines as their global strategic partner,” said Kyle Armstrong, CEO of Ascenda. “The JAL Mileage Bank World Marketplace is the first of our new collaborations and we continue to make significant investments to develop unique and innovative loyalty experiences catered to Japanese consumers.”

Dominic Hofer, Founder & CEO, at Loylogic shares his excitement on the partnership: “We are ecstatic and proud to welcome Japan Airlines among our partners. Loylogic is passionate about delivering innovative solutions that drive more engagement and success to programs and is very excited about this new collaboration. We are looking forward to offering our market leading redemption and collection platform as well as our expertise to our new partner.”