International Fin-Tech company, Conferma Pay was conceived in 2005 and has since become a global leader in virtual payments technology across all B2B sectors.Conferma Pay’s, HOTEL BOOKER platform seamlessly manages multiple content sources providing users access to over 170,000 hotels, with the option to book both corporate and negotiated rates.

IcePortal’s visual content management system (CMS) enables travel suppliers to organize, optimize and distribute photos, videos and virtual tours plus provides a visual content score for each property and the ability to increase this score. Ice curates this content and distributes it to thousands of distribution partners and over 11 million global consumers monthly. The optimized content combined with Ice’s large network of distribution partners subsequently increases engagement and booking conversions for customers.

When combined with Conferma Pay’s virtual card technology, HOTEL BOOKER offers a fully integrated virtual payment solution. This automatically matches booking data to transaction and invoice data.

“We’re excited to partner with Conferma Pay and optimize the user experience for those using their platform, while extending distribution for our hotel and resort partners” said IcePortal President, Henry Woodman.

Dave Wood, Conferma Pay’s Director of Hotel Products added: “As innovative Technology companies, we understand the benefits new technology can deliver to provide a greater customer experience.

“We’re witnessing a growing number of Travel Management Companies (TMCs) utilizing and benefiting from Conferma Pay’s Hotel Booker. Now, with the integration of IcePortal, we can enhance this user experience by providing an automated image upload system, along with additional quality content solutions and a centralised digital asset library to clients. This is beneficial to both TMCs and their customers, which is proving reflective in the buying decisions for discretional bookings.”