Saxton Speakers Bureau today announces further evolution and expansion – with several major milestones including expansion into the USA with Saxton Global Speakers, a new influencing business Saxton Engage, new branding and new website. 
CEO of Saxton Speakers Bureau, Anne Jamieson commented on the evolution, “We are building on the last 50 years of history and are evolving to ensure we remain relevant and to provide a refreshed brand aligned to our customers’ needs.”
Expanding beyond the traditional speakers’ bureau, Saxton has purchased and rebranded an influencing agency, Saxton Engage. This daring and disruptive expansion enables Saxton to drive more opportunities to its exclusive speakers through media, TV and endorsements. The agency is headed by GM of Influencer Marketing, Karan White who joined Saxton in early 2019.
Following her recent international trip the USA, to lay the groundwork for the US office and to represent Saxton at the International Association of Speaker Bureau (IASB), Anne Jamieson announced today the next phase of expansion, Saxton Global. Saxton warmly welcomes the appointment of Courtney Timm, Saxton Global’s first international representative in the USA. Courtney provides international connections for Australian talent to connect with international locations, clients and audiences. The Agency office will open in the USA from 1 July 2019.
Anne commented, “The next two to three years for Saxton is all about growth and for us to achieve this we need to look at new opportunities and reach into new markets on a global scale with new offices opening in the USA.”
Anne Jamieson also announced Saxton Engage, a new business and arm for Saxton. Saxton Engage focuses on influencer marketing, allowing Saxton to match exclusive speakers to opportunities beyond speaking – enhancing profile and driving revenue through opportunities across media, TV and product endorsements. This venture sets Saxton apart from its competitors, allowing it to extend reach, presence and relevance; increasing exposure and adding new income streams for exclusive talent.
On the launch of Saxton Engage, Anne Jamieson commented, “Purchasing an influencing company means we can create powerful partnerships between our talent and clients to position Saxton Engage as a market leader in this space.”
Saxton undertakes world-first research into speakers and events
In February 2019, Saxton completed the world’s first industry study into leadership, management and the digital landscape. The research was undertaken in collaboration with McCrindle which is an award-winning social researcher, demographer and futurist. Together, Saxton and McCrindle interviewed influential corporate meeting planners in Australia, New Zealand and Asia.
This research defines the major trends, hot topics and future directions shaping the speaking circuit and event industry. This research ensures that Saxton stays in front of trends in the events industry and continues to remain the number one bureau of choice for Australian event organisers. Key takeaways to be shared through Saxton channels over the next few months
New Brand and new website
With this expansion, Saxton has released its new website at www.saxton.com.au, sporting its new vibrant branding. The website includes dynamic search features, allowing the event organiser to filter across multiple categories and topics.
Saxton’s recent research unearthed that the most important objective for event organisers is for a speaker to engage an audience, so in response Saxton has been building a library of rich content for each speaker, which will be loaded onto the Saxton website, making it the go-to site for researching and booking speakers and talent for events.
Anne Jamieson commented, “At Saxton we believe in the power of storytelling, so we developed a new website to ensure our client’s events are the very best they can be, by showcasing the very best talent in a new and bold way, making it effortless to find and book the right speaker”. “We are still doing the same thing, we just look better doing it”, she added.
Saxton’s recent successes and expansion further enables the team to deliver on their first priority – which is, and will always be, to provide exceptional customer service and talent support. The bureau is outcomes oriented with 24/7 availability from end-to-end every event. Saxton operates with the utmost integrity and honesty, and prides itself on ethical practices.
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