When heritage meets craftsmanship, it results in Swarovski’s unsurpassed ability to renew itself with the utmost respect for the brand’s DNA. Crystal cutting expert, master of light and sparkle, Swarovski adds fashion signature to make every day extraordinary and allows consumers to express their personality through inspired accessories, from day to night. To best enjoy its collections, Swarovski invites shoppers to live a real experience in its 2,500 stores worldwide. An experience which is now possible at the new Melbourne Central boutique, Shop GD047, Melbourne Central, 300 Lonsdale St, VIC. In a refined and elegant atmosphere reflecting the brand’s iconic facets, anyone can enjoy the world of Swarovski comprising fashion accessories, home living masterpieces and dazzling watches.
An Exclusive Retail Design: the ‘Crystal Forest’ Concept
As one of the world’s largest retailers, Swarovski aims at offering its customers a delightful experience when they visit any store whether it is in Europe, Asia Pacific or Latin America. The Crystal Forest store concept is a modern expression of the company’s identity and values, highlighting the infinite possibilities of crystal and illustrates the company’s deep affinity with nature. For Robert Buchbauer, member of the Swarovski Family and of the Executive Board, “Our store design is not only a tremendous illustration of Swarovski’s contemporary vision and taste for design, this environment is perfect for us to share our commitment to excellence, a sense of creativity, surprise and delight,” with the dazzling new Melbourne Central store being no exception.
Melbourne is the perfect destination for locals to enjoy and shop the latest fashion, and now to experience the magic of Swarovski. Swarovski looks forward to welcoming shoppers into the sparkling new Crystal Forest store on Friday, 26th April 2019 at 9am where Be Swarovski and/or SCS members will receive a pair of Rose Gold Hexagon Earrings with any purchase*.
Swarovski looks forward to welcoming Melbourne Central locals into the sparkling new Crystal Forest store on Friday, 26th April 2019, from 9am.
Address: Shop GD047, Melbourne Central, 300 Lonsdale St, Melbourne Central 3000 VIC.
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