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In partnership with the Lion Recovery Fund (LRF), Africa’s leading ecotourism operators, &Beyond, Conservation Travel Foundation by Ultimate Safaris, Singita and Wilderness Safaris, have joined forces to launch the Lionscape Coalition – an innovative initiative that has seen four commercial competitors come together to help secure a future for Africa’s lions and their landscapes.

Africa’s lion population has halved in the past 25 years, and the species is now officially classified by the IUCN as ‘Vulnerable’, with the West African subspecies ‘Critically Endangered’. Habitat loss and fragmentation, illegal wildlife trade, bushmeat poaching and human-lion conflict continue to threaten lions across Africa. As a resilient species, a turnaround is still possible. The LRF’s stated vision is to see numbers doubled by 2050.

“The initiative taken by the Lionscape Coalition’s founding partners to look past their business imperatives and collaborate sends a powerful message that conservation is part of good business. Collectively, the members boast more than 100 years of positive conservation and community impact and work across ten African countries,” comments Paul Thomson from the Wildlife Conservation Network, which manages the Lion Recovery Fund (LRF).