AgencyB&Co has been appointed to the dynamic Sydney Airport account as the airport continues to undergo transformational upgrades to the retail, food and dining portfolio – enhancing the experience for the more than 44.4 million passenger a year.
AgencyB&Co, Managing Director, Sally Burleigh (ex-SBPR) says her team are excited to be working with Sydney Airport in 2019, driving media and consumer awareness of the new shopping and dining experience across T1 International and T2 and T3 Domestic.
“The AgencyB&Co team and I are greatly looking forward to bringing to life Sydney Airport’s first-to-Australia and first-to-Australian-airport brands in fashion, beauty, lifestyle, news and tech, while drawing attention to the unique retail concepts available including HEINEMANN Tax & Duty Free’s extensive duty free experience, Mike McEnearney’s Kitchen by Mike offering and legendary US restaurateur Wolfgang Puck’s only dining concept in Australia – The Bistro by Wolfgang Puck,” she said.
“The modern-day traveller seeks so much more from their time at the airport and experience really is the new customer currency. We’re excited about tapping into that sentiment and showcasing Sydney Airport’s extensive range of great customer experiences and unique offerings that are certainly #wortharrivingearlyfor”
The agency will support the Sydney Airport team on a number of significant projects across the year releasing content and information on the retail precincts in T1, T2 and T3 including new store openings, designs and activations.
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