Kiwi kids pledge to “do all our chores, spend less time on our phones, and be nicer to Australia” in an amusing feel-good Christmas video with a twist from Air New Zealand – the carrier that leads the world in the airline video field.
This year’s Air New Zealand Christmas video sees the world’s naughtiest children unite in a bid to get back in Santa’s good books after the Big Man accidentally leaks his official “naughty list”.
Called “The Nicest Christmas Ever” the three-minute clip shows Air New Zealand flying to the kids’ rescue, assembling an International Naughty Kids Summit to tackle the threat of empty stockings.
It’s all a lot of fun – and if the US representative at the summit, a kid wearing a “Make America Great Again” hat, reminds you of a certain political figure, no wonder!
https://youtu.be/8O0U9bqxm14
The clip is close to Air New Zealand’s heart. More than 300 children of the airline’s employees auditioned to take part, with 17 selected to star as extras alongside the airline’s ground and cabin crew. Santa makes an appearance, as well as “Noel” the elf from last year’s Air New Zealand Christmas video.
As for that “be nicer to Australia” pledge from the Kiwi kid at the summit – the camera pans away back to reveal his fingers firmly crossed behind his back. We all know what that means!
Air New Zealand general manager global brand and content Jodi Williams says the airline has a reputation for poking fun and wanted to inject some Kiwi humour into Christmas celebrations.
“From childhood memories of writing to Santa, through to the drama of a festive tech fail, the heartwarming video plays on silly season moments in a very Kiwi way.”
“Showcasing our people is a hallmark of Air New Zealand’s brand campaigns and it was fantastic to be able to share the limelight with more of the Air New Zealand family this time.”
The video follows Air New Zealand’s “A Very Merry Mistake” from Christmas 2017 which shared Santa’s struggle to decipher the New Zealand accent. That campaign attracted 13 million views and won a Global Content award at the PRWeek Global Awards in London.
Written by Peter Needham
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