The real Italy from the heart of Italy: the art, the gastronomic culture, the motors of Emilia Romagna.

Music and images bonded together with the sound of a heartbeat are the fil rouge of the new Bologna and Modena destination video, created by Bologna Welcome with the technical collaboration of Wild Lab Multimedia.

An emotional journey through the excellences of the territory of Bologna and Modena, from the Basilica of San Petronio in Piazza Maggiore to the Duomo of Modena in Piazza Grande, along with FICO / Eataly World factories to the traditional artisanal shops: it’s from the artisans’ hands where the famous musical instruments take shape. The same instruments that made Bologna a UNESCO Creative City of Music. The attention is captured by the roar of a Lamborghini engine, driving at full speed through the vineyards on the Bologna hills, and balsamic vinegar productions, together with a Maserati, a Ducati motorbike and the famous Ferrari prancing horse. The video ends with the natural wonders of the destination: the Suviana Lake, the ski runs of the Apennines and the mountain bike tracks of the hills. A new destination is waiting for you.