La Collection by Le Club AccorHotels has announced the launch of its e-boutique platform in Asia Pacific. Already available in France and Australia, loyalty members residing in China, Hong Kong, Indonesia, India, Japan, Macau, Malaysia, New Zealand, The Philippines, South Korea, Singapore, Taiwan, Thailand and Vietnam will now have the opportunity to earn and redeem their loyalty points on the digital shopping platform.

With more than 800 products covering a variety of categories such as tech gadgets, homewares, beauty products, fashion accessories, travel goods and more, on La Collection by Le Club AccorHotels, members can choose to purchase with points, cash plus points and can also earn and accumulate points.

The e-boutique will soon include various items and amenities available in AccorHotels rooms such as bedding by Sofitel, toiletries and in-room care products, so members continue to enjoy their hotel experience in their own home. The platform will also feature Elite Experiences where members can gain access to the Le Club AccorHotels box at the AccorHotels Arena in Paris, France and or gain entry to sporting events, theatres or shows.

“The launch of La Collection by Le Club AccorHotels in Asia Pacific gives members a wider choice of options to earn and use their loyalty points,” said Henrik Berglind, Vice President Loyalty Asia Pacific. “It is our way of rewarding our loyalty members with quality, exclusive offerings so they can shop for themselves or their loved ones on special occasions.”

To celebrate the launch of La Collection by Le Club AccorHotels, members can enjoy 50% off travel products for purchases made using Rewards points from 17 October to 25 October.

Visit for more information.

Le Club AccorHotels is more flexible than any other hotel loyalty program: points never expire, guests can use them worldwide, and room availability is never an issue.  For the more than 14 million members residing in Asia Pacific they are treated to exclusive advantages and services via their account on the website and the mobile app, where they can:

–         Manage their preferences;

–         Check their current bookings;

–         Check their points statement;

–         Enjoy customized deals and private sales; and

–        Verify all the advantages (welcome drinks, upgrades, etc.) for their tier status of Le Club AccorHotels.