Paris-born Le Méridien Hotels & Resorts today introduced a new signature scent by MALIN+GOETZ exclusively for the brand, capturing the elusive sentiment of summer with a nostalgic nod to the glamorous travel of the 1960s. Aptly named LM002 for airplane tail numbers, the alluring scent will be featured in the public spaces of more than 100 Le Méridien Hotels globally and will be available to purchase as a candle beginning today.
“No matter where you are from or where you are traveling, the idea of summer connotes a sense of slowing down and savouring the good life – a mentality that we celebrate at our hotels year-round,” said George Fleck, Vice President of Global Brand Marketing & Management, Le Méridien Hotels & Resorts. “We are delighted to continue working with MALIN + GOETZ, who share our passion to inspire travellers to explore the world in style, and think that LM002 is sure to seduce our guests’ senses, beckoning them to stay with Le Méridien – whether their travels take them to Barcelona or Bora Bora, Santa Monica or Seoul.”
“Scent has the unique ability to evoke memories and transport us to a different time and place, which makes MALIN + GOETZ the perfect travel companion for Le Méridien,” said Andrew Goetz, Co-Founder, MALIN + GOETZ. “We were inspired by a moment in time: 1969 on the French Riviera, when the sun lounges on the horizon and linen shirts flow in the balmy breeze of a late summer day; and we are delighted to have captured the brand’s rich history and its light-hearted sophistication in one olfactory experience.”
Poised to be a distinctly memorable fragrance experience for guests, LM002 is inspired by coastal roads throughout the Mediterranean and open-air markets in the French Riviera – surrounded by Atlas cedar wood and Neroli blossoms. The new signature scent features rich notes of black amber from Saint-Tropez; musk and sandalwood bark that harken back to vintage cars that cruise along La Croisette; Caviar lime and Provence cypress that evoke an evening in Antibes; and fig, star jasmine and freesia that whisper Bientot as Summer meets Autumn. To visualize the intangible allure of the scent and its sense of time and place, Le Méridien tapped Marie Doazan, a native to the South of France, to create a series of contemporary classic illustrations, which will be featured on the brand’s website, social media and more.
LM002 perfectly complements the brand’s new global programme entitled Au Soleil: Summer Soirées by Le Méridien, a series of events that aims to transport travellers and celebrate the effervescence of summer. Embodying the idea that the sun never sets on the jet set, these soirées will chase the sun around the globe, from Monaco to Mauritius. Soirées will occur nightly, weekly or at celebratory moments throughout the summer months in both northern and southern hemispheres, in destinations as diverse as Split and Seoul, Nice and New Orleans. Guests visiting Le Méridien hotels can expect to discover the playful glamour of the brand with refreshing rosé cocktails; a modern twist to the iconic game of Backgammon; and exclusive playlists from French Bossa Nova collective Nouvelle Vague, Le Méridien’s global music partner.