First impressions last the longest. From the moment you first step foot on foreign soil, the scenery and characters change, and the intangible cultural narrative speaks a different dialect from what you might be used to.
Overwhelming the senses in a new destination is part and parcel of the travel experience — and Amari makes that initial discovery that much more delightful with thoughtful subtle references to what’s unique about each destination as soon as travellers step inside our hotels.
Hua Hin
A charming town along the coast of Prachuap Khiri Khan Province, Hua Hin is a much-loved beachside holiday destination for Thais, expats and foreigners. A three-hour drive away from the capital, many Bangkokians take weekend escapes to this southern town for the relaxing beaches, the family-friendly attractions and activities and, of course, the delicious seafood.
As guests walk into Amari Hua Hin, the high ceilings, unique decor and expressive colour scheme are reminiscent of the characteristics of the nearby traditional beach homes. What many visitors may not realise, though, is that before Hua Hin became the bustling destination it is today, its strategic location and charm made it the perfect place for the beachside residence of the Thai royal family since the early 1900s. The wooden panels that make up the Amari Hua Hin lobby are inspired by those at Maruekhathaiyawan Palace.
Another noticeable design feature in the lobby is the equestrian motifs seen in the decorative items and upholstery. Lovingly associated with Hua Hin and the neighbouring Cha-am Beach, horses are often sighted here, most famously for slow rides along the shore in the cool, late afternoons. Simple patterns of these gentle giants can be found throughout Amari Hua Hin and serve as a reminder of how their presence adds to Hua Hin’s uniqueness among the many beautiful beach destinations in tropical Thailand.
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