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Frozen Lime Asia, specialist in Revenue, Distribution, Sales & Marketing for Hospitality and Tourism in Asia, has been appointed General Sales Agent (GSA) for Small Luxury Hotels of The World (SLH), with immediate effect.

137 Pillars Suites Bangkok

SLH, champions of small, luxury hotels around the world, has more than 500 hotels in its exclusive membership worldwide, covering 80 countries. In Asia Pacific alone, there are more than 120 hotels in its stable and these offer independently-minded travellers a unique luxury experience complemented with the highest standards of intuitive service.

This significant tie-up will see FLA focus on generating corporate meetings and leisure group leads for SLH member hotels from Singapore, Hong Kong, Malaysia and Indonesia.

Ms Jagdish Sandhu, CEO/Co-Founder Frozen Lime Asia said: “Frozen Lime Asia is very proud to be associated with Small Luxury Hotels of the World and to be given the opportunity to work with their vast footprint of Asia Pacific hotels across different property types. This significantly enhances the hotels and experiences we are able to offer to our travel partners and corporate clients from key markets in Asia. We look forward to a winning formula that delivers to all partners.”

Ms Serene Law, VP/Co-Founder Frozen Lime Asia added: “Team FLA has a wide network of industry contacts, partners and corporate clients that we work with, not to mention our GSA partners across the world. With this Small Luxury Hotels tie-up, Team FLA will be able to assist to grow new leads for leisure groups, corporate meetings for SLH hotels in Asia Pacific, offering our clients many types of specialised and unique travel and stay experiences across their destinations — a win-win for all concerned.”

Mr Mark Wong, VP Asia Pacific, SLH had this to say: “With our spread of hotels in Asia and across the world, new leads from key markets are important for growing inbound business for our member hotels. We believe that FLA with its dedicated team of experienced sales personnel will be able to help us grow our group business, tapping on their industry contacts and wide sales networks.”