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With the 30th anniversary of Red Nose Day approaching on Friday June 29, Australia’s national carrier Qantas joins Red Nose in the fight to reduce sudden and unexpected infant deaths. The airline has joined other corporate partners to all work together to raise critical funding and awareness to save babies’ lives.

Qantas team members from across the business rallied together to show their support – from pilots to cabin crew, ramp staff and engineers – wearing the iconic red noses in support of Red Nose Day.

With nine Australian children still dying suddenly and unexpectedly every day, Red Nose’s mission is to reduce this number to zero – but they rely on donations from the public to fund their critical research in the areas of stillbirth, SIDS and fatal sleep accidents.

On Red Nose Day, Qantas will be offering their customers the opportunity to help make a difference, when the airline hosts a “Red Nose Day” pop-up in Qantas Club Lounges in all five Australian capital cities on Friday June 29.

All Qantas Club guests travelling through Sydney, Melbourne, Brisbane, Adelaide andPerth on that day will have the opportunity to purchase a red nose or other Red Nose Day item or make a donation to help save babies’ lives.

Of the partnership, Ms. Jane Wiggill, Red Nose Manager – Health and Advocacy said: “We are honoured to have the support of Qantas this Red Nose Day, as Red Nose celebrates 30 years of reducing sudden and unexpected infant deaths.

“With Australia’s biggest airline offering our volunteers access to their Qantas Clubs right across the country on Red Nose Day, we are able to reach a much greater audience with our message.”

Funds raised through Red Nose Day fundraising activities go to Red Nose’s advocacy and research programs into the causes of all sudden, unexplained and preventable childhood deaths,educating the community on safe sleeping practices, and supporting families who have been devastated by the sudden and unexpected death of a child.

‘A Little Give, For a Little Life’ is all it takes. People are encouraged to visit www.rednoseday.com.au to make a donation and help save little lives.